AdSuccess

Performance-Focused Google Ads Management for Ecommerce

AdSuccess is a UK-based PPC agency specialising in large-catalogue online retailers who want more from their Google Ads campaigns. They specialise in Shopping, Search, and PMax, with a particular focus on product feed optimisation.

What They Do

AdSuccess manages Google Ads accounts end-to-end for ecommerce businesses, primarily UK-based stores with complex product catalogues. Their approach is technical, strategic, and results-driven.

Their core areas of expertise include:

• Google Shopping & PMax campaigns optimised for large inventories
• Product feed management and optimisation using Channable
• Campaign structure and segmentation tailored to catalogue complexity
• Custom reporting and dashboards for transparent, actionable, real-time insights
• Technical troubleshooting from feed errors to policy issues to tracking setup

Why Channable Users Work With AdSuccess

If you're already using Channable, you understand the importance of feed quality. They know how to structure feeds, use rules effectively, apply custom labels, and ensure product data flows cleanly into Google Ads.

Many of their clients come to them because they've hit a ceiling with generic agencies that don't understand the nuances of ecommerce feed management. AdSuccess bridges the gap between your feed tool and your ad platform ensuring everything is aligned, optimised, and working in sync.

Their Approach

Every client works directly with experienced account managers who understand both the technical and strategic sides of Google Ads. They don't rely on templates or one-size-fits-all strategies. Instead, they analyse your catalogue, your margins, your goals, and build campaigns that reflect your business reality.

Who They're Best Suited For

AdSuccess works best with online retailers who have:

• Large or complex product catalogues
• Established ecommerce operations on platforms like Shopify or Magento.
• A focus on profitability and sustainable growth
• An interest in technical optimisation and feed management

If you're interested in improving your Google Ads performance and want a partner who understands the technical foundations of ecommerce advertising, get in touch with AdSuccess.

AdSuccess uses Channable as part of their core tech stack for managing client Google Ads campaigns. For retailers with large catalogues, Channable provides the feed management infrastructure that underpins campaign structure and optimisation.

Custom Labels and Campaign Segmentation

AdSuccess uses custom labels to segment products based on margin, stock level, performance, competitiveness, seasonality or any other key signals relevant for the client. These signals feed directly into campaign structure in Google Ads allowing separate bidding strategies for high-margin products, bestsellers, or clearance items for example.

Feed Optimisation and Attribute Management

AdSuccess uses Channable's rule engine to ensure product data is clean and complete. This includes optimising product titles and descriptions, ensuring correct attribute population (GTIN, brand, colour, product type), and mapping categories to Google's taxonomy. Proper feed hygiene reduces disapprovals, improves relevance, and ensures products show for the right searches.

Inventory and Error Management

Channable's real-time inventory sync ensures campaigns aren't driving traffic to out-of-stock products, which prevents wasted spend and improves conversion rates. The platform's diagnostic tools also help AdSuccess identify and resolve feed errors quickly.