Feedable.io

With more than 16 years of experience in e-commerce and online marketing, I took the step into self-employment in 2022. Since then, I have been supporting companies of all sizes and industries in optimizing their online marketing activities – with a strong focus on product data feeds.

My career led me to companies such as Idealo, Zalando, Project A Ventures and Productsup, where - in several roles - I took on leadership responsibilities and gained deep expertise in performance marketing, data management and feed optimization. Today, I bring this experience into every client project as an independent consultant.

From the setup of high-quality, high-performing product feeds to continuous high-end optimization, my services cover the full scope of feed management. In recent years, data enrichment has become a particular specialty - ensuring that feeds are not only technically flawless, but also maximally informative and sales-driven.

Whether for marketplaces, comparison shopping engines or shopping campaigns: I help my clients leverage their product data strategically, increase reach and sustainably improve conversion rates. Working closely with internal teams and stakeholders, I develop tailored solutions that align perfectly with individual business models.

My goal: turning complex data into actionable insights and high-performing feeds – so my clients stay ahead of the competition.

As an independent consultant specialized in product data feeds, I support companies in making the most out of Channable. I guide them through both the initial setup process and ongoing optimization, ensuring product data is perfectly tailored to the requirements of each target channel.

Working with Channable allows me to deliver highly customized solutions: from building clean and structured feeds to implementing advanced rule sets and connecting additional data sources for optimal enrichment. This way, raw data is transformed into powerful, channel-ready product information.

With my extensive background in e-commerce — including roles with leadership responsibility at Idealo, Zalando, Project A Ventures and Productsup — I understand the challenges and requirements from both the retailer’s and the platform’s perspective. I use this knowledge to help companies increase visibility, improve efficiency in marketing spend, and boost the ROI of their campaigns.

My consulting approach is hands-on, transparent and solution-oriented: I work closely with clients to develop strategies that are quick to implement and deliver long-term impact. I see myself not just as a service provider, but as a partner on equal footing who actively contributes to business success.

Channable is a key tool that helps me realize this mission – supporting companies in taking their online marketing to the next level.