Matt Shanks PPC

I work with businesses that need their Google Ads advertising to run smoothly and consistently, without the constant worry of whether feeds are accurate, Merchant Centre is error-free, or budgets are being wasted.

My expertise covers three connected areas:

Channable builds and ongoing management

• Setting up product feeds in Channable so they’re structured, accurate, and scalable from the start.
• Creating rules and automations that adapt to stock changes, pricing updates, and seasonal shifts.
• Keeping feeds healthy over time with proactive monitoring and adjustments, ensuring product data is always campaign-ready.

Google Merchant Centre management

• Ensuring feeds flow seamlessly from Channable into Merchant Centre without errors or disapprovals.
• Monitoring diagnostics and troubleshooting issues quickly so your products remain live and eligible to show.
• Keeping Merchant Centre policies, shipping settings, and promotions aligned with Google’s requirements.

Google Ads campaign management

• Building and optimising campaigns across Search, Shopping, and Performance Max.
• Ensuring budgets are allocated efficiently, with a focus on the metrics that matter most to your business.
• Regular reviews and adjustments to stay ahead of competitors and changing market conditions.

By combining Channable + Merchant Centre + Google Ads, I take care of the entire product advertising pipeline: from data preparation, to policy compliance, to campaign performance. This end-to-end management means fewer errors, less wasted spend, and more reliable results.

Channable and PPC management go hand-in-hand. Channable makes sure your product data is clean, accurate, and flexible, while PPC management ensures that data is put to work in campaigns that actually deliver results.

Think of Channable as the engine that powers your product advertising - it ensures that your catalogue is always up-to-date, your categories are structured correctly, and your campaigns have the right information to pull from. But an engine on its own won’t get you anywhere without direction.

That’s where PPC management comes in. I take the structured data from Channable and translate it into campaigns that target the right audiences, at the right time, with the right messaging. This combination creates a streamlined workflow:

• No wasted spend on out-of-stock or incorrectly priced products.
• Campaigns that update automatically as your product feed changes.
• A clear connection between your catalogue, your campaigns, and your KPIs.

Channable gives us the tools. I make sure those tools are used in the most effective way possible. Together, it’s a partnership that reduces errors, saves time, and ultimately makes digital advertising easier and more profitable.