nextlane®

nextlane® is a performance marketing agency specialising in Data and Advertising. We work with experienced specialists and provide a bespoke plan of action for our clients. Our collaboration is based on a comprehensive (free) audit, a strategic plan and gaining a thorough understanding of your business. A solid data foundation forms the starting point. Growth opportunities are identified in advance, enabling us to get started straight away with smart data solutions and a well-thought-out advertising strategy.

Is your project broader than just data and advertising? Unlike many other agencies, we work with a fixed network of freelancers. For example, in the fields of SEO, CRO, email and design. This allows us to continue to guarantee senior expertise to our clients whilst still providing comprehensive support. Your dedicated contact at nextlane® is, of course, responsible for the overall picture.

We have been working with Channable for over 10 years, which brings you the following benefits:

Innovative solutions: with our experience, we go beyond a standard setup. We build our own solutions (such as our unique performance scoring model, the fashion size chart and local dealer feeds) and create special integrations (via Google Sheets, Google BigQuery and other data sources).

Marketplace experience: via Channable, you can list your products on various marketplaces, such as Bol and Amazon. We ensure that all processes (stock, content, prices, orders and returns) are automated.

External data sources: in addition to the integration with your online shop (such as Shopify, Magento or WooCommerce), it is possible to connect virtually any data source to Channable. We stand out by integrating the most relevant data for your business into Channable. This includes weather data, business data, pricing data (from competitors), etc.

Advanced rules: relevant data is step 1, but ultimately it’s about using this data as effectively as possible to achieve your goals. We do this by utilising smart rules within Channable. With these rules, we build custom feeds and our own scoring models.

Strategic advice: perhaps the most important aspect of all. Channable offers so many options that it is vital to be well-informed. We know all the tool’s features and will advise you on which setup best suits your business. We can take care of the entire setup and management for you.

We are incredibly proud of our Gold Partnership with Channable. As well as having our own account manager, access to product specialists, and the chance to take part in Channable Professor and round-table sessions, we are the first to test the latest features for our clients.